M2 Design Engineering

SPECIALISED MASTER IN DESIGN ENGINEERING

This specialisation trains designers who can combine creativity and pragmatism, bringing rigorous methodological thinking into the creative process.

This cross-disciplinary specialisation is open to students who hold a bachelor’s degree in fields where design and commissioned work dominate, such as visual and graphic communication, editorial design, textile design, interior architecture, multimedia and digital arts.

The specialisation focuses on integrating specific tools and methods into the creative process. It helps define and sequence the tasks needed to deliver a project, a product or a service. Design engineering gives designers a real overview of the projects they work on, taking into account the actual constraints and needs of the client while preserving their creative expertise and their ability to make proposals.

From gathering information and analysing needs, through writing or helping to write the brief, to producing iterations, prototypes and final productions and presenting them visually and strategically: this specialisation suits those who want to build a career in design, and creative people who want to show their know-how to the partners they will meet in their professional life.

The specialisation is built on three pillars

• CREATIVITY (fostering creativity and innovation)
• ENTREPRENEURIAL SPIRIT (valuing one’s work, project management, intellectual property, client management, etc.)
• COMMUNICATION / REPRESENTATION (storytelling, naming, project presentations, physical and digital identity, etc.)

These pillars come together in a personal project, based on the constraints of a client proposed by the teaching team or external speakers, or on a project suggested by the student and approved by their studio tutors and the heads of the specialisation. To keep the project coherent, it is developed in connection with the student’s original programme and must come from a real meeting with a client or project owner, so as to include their specific constraints and requirements. Students explore the three-way relationship at the heart of design professions:

“DESIGNER”, “CLIENT” AND “USERS”

At the core of this specialisation, students learn to become true mediators between the client’s expectations, the users’ needs and their own creative vision. Specific workshops are offered during the year to build the skills linked to the three pillars.

Vincent Taforeau